The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It explores the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches are adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies.

Furthermore, INCULTUM fosters intercultural understanding through the implementation of bottom-up strategies that can have positive effects for both, locals and tourists. Ten pilot cases of living territories and communities are investigated and on the basis of the findings innovative customised solutions will be co-created.

Pilots are expected:

  • to identify and to compare drivers and barriers that account for the success or failure of participatory models
  • to assess outcomes and analyse the pre-conditions needed for a future full implementation and scaling up of potential solutions
  • to provide new quantitative and qualitative data to be combined with official statistics and novel data gathered by the use of self-developed IT applications and the exploitation of previously untapped data sources

The implementation of advanced econometric methods and the pioneering introduction of machine-learning tools into tourism research will push the boundaries of our knowledge. Findings will suggest recommendations for effective and sustainable policies, create new synergies among public and private stakeholders and new investments, including Structural Funds.

INCULTUM Work Packages

WP TitleLeaderInstitution
1Project ManagementJose Maria Martín CivantosUniversity of Granada
2Communication and disseminationAntonella FresaPromoter S.r.l.
3Data analysis and statisticsKarol Jan BorowieckiUniversity of Southern Denmark
4Policies and participatory modelsAlexandra BitusikovaMatej Bel University
5Communities of practice and pilot solutionsJose Maria Martín CivantosUniversity of Granada
6Training and networkingEnrica LemmiUniversity of Pisa
7Impact, evaluation and exploitation planCarsten Jacob HumlebækCopenhagen Business School