INCULTUM implements communication activities to reach out to the widest possible range of local actors interested in the innovation of cultural tourism in their territories. It also establishes dissemination mechanisms, including training, to prepare for the future exploitation of the innovations, pilot solutions
and strategies developed in the project, across the EU.
Outreach activities have a central role in INCULTUM work plan, which is designed to be impact-oriented, involving and articulating innovative means of communication and dissemination of the concept, vision and results to its audiences. Outreach activities aim to engage the different stakeholders and the public targeted by the project into the debate about cultural tourism development in Europe, both at EU level and globally, also in consideration of the liaisons that cultural tourism creates between the regions of origin and destination of the travellers.
A varied programme of international events and participation/presentations in third-party events is organized in the project. INCULTUM partners are also committed to organize dissemination and training events and presentations at local level. A number of dissemination materials, in particular promotional posters of the PIlot’s locations are produced in the project.